PR 101

Elements of a Local-Regional Public Relations Program: Learn how to do the 'blocking and tackling' of media relations. We will discuss the basics of how to get your message across to your audience in the media that matter to you.

Presented by: Fred Iannotti of Iannotti PR

Fred Iannotti is a public relations veteran who, after three years doing local government PR, served a dozen on the corporate side, and since then on the agency side or consulting. Fred focuses on business and national press, but has a broad range of experience pitching consumer and vertical trade media.

Clients have included leaders in high-tech (AGFA Corporation, Iomega, ClearOne Communications, Photronics, Inc., Springer-Miller Systems, Inc., TÜV Rheinland of North America, Inc., Chesapeake Decision Sciences), as well as travel (Sandals and Beaches, Hilton International, Grand Bay Hotels & Resorts, RIHGA Royal, Regal Hotels International, SRS WorldHotel, Wyndham Hotels and Resorts, The Savoy Group), food (Vermont Gold, Turkey Hill, Godiva Ice Cream, Tetley USA, Lenders Bagels, Greenfield Healthy Foods division of Pepperidge Farm, Celentano Bros.), real estate (Millennium Partners, The Related Companies, Trump International, MONY), insurance (Nationwide, Equitable Life), and business-to-business (Factory Mutual Engineering and Research, NADIA Executive Coaching).

He has worked on cause-related marketing that includes Liz Claiborne's "Women's Work" domestic violence awareness program; Coors' "Literacy Pays"; Discover Card's "Tribute Awards"; and the U.S. Postal Service's "Healthy Aging Campaign." Prior to 1992, Fred researched, wrote, and published a dozen corporate annual reports, and coordinated shareholder and customer communications, as well as community and media relations, speechwriting, speakers bureau, and facilities tours for Connecticut-based Aquarion, an NYSE-listed firm with diversified operations in public water supply, real estate development, forest products, biowaste energy cogeneration, analytical laboratory testing, and nonutility management services. Aquarion's Bridgeport Hydraulic Co. public water utility subsidiary was the largest private landowner in Connecticut, with 20,000 acres in the west of the state.

He was a member of the Board of Directors (2002-12) of the Fairfield County Public Relations Association in Connecticut and its recording secretary. He is former vice chair and program chair (2002-04) of Appalachian Mountain Club's Connecticut Chapter; and served on the Executive Committee (2002-05) as editor of its activities listing in the club magazine; newsletter publisher; and for three years maintained the first section of the Appalachian Trail in New England. He has also served as an intermittent advisor to and trails maintainer for Green Mountain Club (2003-06), which maintains Vermont's Long Trail. He currently maintains the trail to Moss Glen Falls in Stowe, Vt.

September 28, 2012 - 8am - 9:30am
Tegu Hall - Cost $10.00
RSVP: www.lamoillecountybusinessnetwork.com

Diana Sheltra
Lamoille County Business Network, LLC.